As Product Marketing Manager, you will own technical and digital marketing for Digit7 products which are based on emerging technologies.
You will be responsible for technical positioning and messaging, building out content assets, launching and evangelizing new features, serving as a technology expert, as well as assisting in the ongoing evolution of digital products.
Drive brand awareness and differentiation by creating inspiring stories and experiences
Internal enablement by crafting and narrating key transformation stories
Scaling demand generation success to design impactful campaigns
Improving win rates by enabling better messaging and demo experiences
Analyze market trends, customer requirements, and roadmap to craft a unique and compelling value proposition
Develop content assets such as brochures, product sheets, white papers, videos, social and web content
Gain insights into customer use of product offerings and buyer personas at the target client segments.
Support the business strategy across chosen client segments. Work with the team to design and execute multi-channel campaigns to maximize market coverage, impact, and outcomes
Develop and use competitive intelligence to develop counter-strategies to neutralize competitive influence on the customer’s buying decisions
Design and develop thought leadership programs to enhance brand visibility
Collaborate with the product team to influence the product roadmap to enhance the market success
Design and produce engaging solution experiences. This involves translating business value propositions into immersive use cases, storyboards, and solution showcases.
Work with analyst relations to execute a robust engagement program to achieve better mindshare and appropriate ratings
Knowledge / Skills Required:
Sound understanding of the digital products based on the emerging technology industry
Experience in B2B and B2C Marketing for software products
Understanding of product marketing frameworks, techniques, and best practices
Ability to build strategic perspective and influence at the senior level
High-impact communication across multiple formats
6-10years’ experience in Marketing with a bachelor’s degree