Case Studies

Client Background

Dallas Love Field is a major airport located in Dallas, Texas, serving as a hub for domestic flights, particularly for Southwest Airlines, Alaska Airlines, and Delta Airlines. It offers convenient access to downtown Dallas and is known for its smaller, more efficient layout compared to larger airports. Originally opened in 1917, it has since evolved into a modern and important regional airport.

Challenges

Our client was looking for an effective solution to handle checkouts at their retail space for fluctuating passenger numbers due to seasonal travel to increase foot traffic and sales.

Additionally, the airport retail space was facing slow checkout process and longer checkout lanes due to limited staff availability at checkouts, making it harder to thrive.

How Digit7 Helped

Digit7 offered expert guidance to our client with our frictionless computer vision AI self-checkout solution, DigitKart. After live demonstrations and excellent rapid item recognition of multiple items under a second provided with real sales and transactions data, our client was impressed and decided to implement DigitKart to offer contactless F&B product checkout for faster checkouts and to increase their sales. 

“DigitKart has completely transformed the checkout experience at our airport retail stores. Travelers are now able to quickly and efficiently check out without waiting in long lines, and the ease of use is unparalleled. Our customers are delighted with the technology, and the ability to increase sales while offering a better experience has made a significant impact. We’ve seen a noticeable improvement in traveler engagement and overall foot traffic.”

– Spokesperson for our client
Results

The deployment of DigitKart involved a strategic approach, a smooth integration process, and staff training. Since the launch of DigitKart at Dallas Love Field retail space, they have experienced significant improvements:

  • 92% Checkout Speed: DigitKart’s ability to complete transactions in as little as 10 seconds, has increased the checkout speed by 92% faster than the traditional checkout process.
  • 87% Shorter Lines: Travelers spend less time waiting in checkout lines after DigitKart deployment.
  • Increased Guest Engagement: Many guests praised the performance of DigitKart’s innovative AI self-checkout for its seamless, convenient, and speedy checkout process.
  • 269% Increase in Transaction Integrated with multiple payment gateways, DigitKart offers faster and secure transactions, increasing transaction up by 269%.
  • Increased Traveler Engagement: DigitKart’s innovative AI self-checkout has been tried out and praised by many travelers in the DAL airport for its convenience and speedy checkout process.
  • 96.9% Average Increase in Sales: Optimized operations, faster checkouts, secure transactions, and Travelers adaptability with DigitKart has led to an 96.9% average increase in sales.
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